About Bayesian & Priors

Bayesian & Priors is a marketing science consultancy founded in 2025 by Andres Plashal. We operate as a practice of Plashal LLC, headquartered in the United States.

What We Do

We build Bayesian Marketing Mix Models (MMM) purpose-built for the age of AI-mediated discovery. Traditional MMMs measure paid search, social, and display. Ours adds a dedicated AI agent channel -- quantifying how well your brand content survives AI recommendation pipelines and drives measurable outcomes.

Our Approach

At the core of our methodology is DSCRI-ARGDW, a proprietary framework that scores content through 10 sequential gates representing the AI agent observation pipeline. These gate scores become Bayesian priors within the MMM, enabling marketers to measure and optimize AI-mediated recommendations alongside every other channel in their mix.

Why It Matters

AI agents are increasingly shaping how consumers discover products and services. Without measurement, this channel remains invisible in marketing attribution. We make it visible, measurable, and actionable.

Contact

Reach us at [email protected] or visit baypri.ai.